Brightly Coloured Toys Help Babies and Toddlers Develop

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Natural rubber toys are perfect for babies and toddlers as they are non-toxic so can be chewed, squeezed, and played with as much as your baby or toddler wants to! The great thing about our huge range of natural toys is that they also come in a great range of colours, creatures, shapes, and sizes.

Bright Natural Toys

Our natural organic toys are also perfect for bath time and teething, and it is a long-held belief that brightly coloured kids toys help in the development of both babies and toddlers, in this blog we are going to look at why.

Why are Brightly Coloured Toys Great for Babies and Toddlers?

Brightly coloured toys are great for babies and toddlers for several reasons:

  • Visual Stimulation: Bright colours tend to capture the attention of young children. The vibrant hues stand out and are more visually stimulating compared to dull or muted colours. Babies and toddlers are naturally drawn to vivid colours, as their developing eyes are more sensitive to contrast and brightness.
  • Cognitive Development: Interacting with brightly coloured toys can help stimulate cognitive development in young children. They can learn to recognize and differentiate between different colours, which lays the foundation for later learning, such as identifying objects, sorting, and categorizing.
  • Sensory Exploration: Babies and toddlers explore the world through their senses, and vibrant colours can enhance their sensory experiences. Brightly coloured toys can engage their visual sense, complementing other tactile, auditory, and olfactory stimuli. The combination of different sensory inputs helps promote overall sensory development.
  • Emotional Response: Colours can evoke emotional responses in children. Bright and cheerful colours often elicit positive emotions, such as happiness and excitement. These positive associations can enhance the enjoyment and engagement of children with their toys, fostering a positive emotional connection with playtime.
  • Attention and Focus: Bright colours can help capture and sustain a child's attention. Toys with vibrant colours can draw their focus and encourage them to explore and interact. This can be particularly beneficial for developing attention span and concentration skills in young children.
  • Object Recognition: Bright colours make it easier for babies and toddlers to recognize and differentiate between different objects. Toys with distinct colours help children understand the concept of object permanence, where they learn that objects exist even when they are out of sight. This understanding is crucial for their cognitive and spatial development.

Well Rounded Playtime and Toys

It's worth noting that while bright colours can be beneficial for young children, it's also important to provide a variety of toys that stimulate other senses and provide different types of play experiences. Well-rounded playtime should include toys that engage motor skills, problem-solving, language development, and social interaction to support holistic development in babies and toddlers.

Mushroom and Co stock the best and most beautiful range of brightly coloured natural rubber toys for safe, effective, and most importantly fun play with your baby or toddler. You can shop the full range online at

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